THE BRIEF
To do a campaign to launch Pizza Hut's latest product innovation; Cheese Sang Cheesy Bites in conjunction with Chinese New Year celebration.
THE IDEA
Happy-Go-Round. A series of physical Ang Pow with quotes.
Client: Pizza Hut
Agency: TBWA\ Malaysia
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Creative Group Head: Azman Majid
Sr. Art Director: Boon Suah
Art Director: Lee Kee
Graphic Designer: See Yan
Copywriter: Zhafirry Fenner & Sim Ling
